about me
Tailored design services for every sector
With over 17 years of experience across various business sectors, I help businesses of all sizes build impactful brands through expert design guidance and creative solutions.
Based in Tunbridge Wells, Kent, I work remotely to support clients across the UK, no matter their location.
As an experienced digital and print marketing professional, I have a particular passion for collaborating with high-end exterior and interior businesses. I also bring a wealth of experience working with FMCG brands and professional services, offering tailored design solutions to meet a wide range of needs.
Making good ideas into better businesses with a full spectrum of graphic design services
- bespoke logo design
- rebranding
- leaflet design
- brochures & catalogue design
- business cards
- email signatures
- packaging design
- bottle label design
My services and offering
I offer a comprehensive suite of graphic design and marketing services tailored to meet the needs of my clients. From bespoke logo design to creating eye-catching brochures, leaflets, and all forms of print marketing, I specialise in bringing brands to life through unique and professional visuals.
Whether it's offering rebranding services or providing strategic advice for startups, I’m here to guide businesses through every step of their brand journey. With a wealth of experience across multiple sectors, there's little I haven’t done—or can’t do—to support my clients’ marketing needs.
In addition to print design, I work closely with clients on their digital marketing efforts, helping them reach new audiences and drive growth. This includes lead generation through Google Ads, organic and local SEO strategies, and supporting eCommerce businesses in reaching their full potential. I enhance websites with tailored UI and UX improvements and optimise them to increase conversion rates, ensuring a seamless user experience that turns visitors into customers. Essentially, I function as an external marketing department, providing the expertise and hands-on support needed to achieve lasting results.
My background
I took the unconventional 'old school' approach into the design industry and learned on the job!
After completing my A-Levels, I balanced multiple unpaid work experience placements and internships within the design and print industry. Evenings were spent learning through tutorials and taking on small projects for family and friends. After a few months, I landed my first full-time role as an in-house designer for a children’s decor company. I quickly advanced to the position of Artwork Manager, where I had the opportunity to lead branded collaborations with renowned names such as Disney, Cath Kidston, and Mattel.
I took some time out and after returning from a years sabbatical in New Zealand working as a Bungy Jump photographer (and resident graphic designer) for AJ Hackett in Queenstown, I decided to go solo with Crane Creative in 2012.
Who do I work with?
Over the years, I've worked with businesses from all walks of life, including national retailers like Tile Mountain, local and regional law firms, financial advisors, builders, property developers, hotels, restaurants, food and drink brands, salon owners, wellness experts, and various local societies.
No matter the industry, my experience as a designer allows me to adapt both my creative work and consultative approach to meet the unique needs of each project.
If you have a project on the horizon or want to explore a potential collaboration, feel free to reach out for a chat!