Packaging & Label Design
Creative packaging and label design that elevates your products
Packaging is more than just a container—it’s a vital part of your brand experience. At Crane Creative, I specialise in creating packaging design solutions that combine form and function, ensuring your product stands out on the shelf and resonates with your audience.
From innovative concepts to fully realised packaging, I design with purpose, balancing creativity with practicality. Whether you’re launching a new product or refreshing an existing line, I’ll help you create packaging that connects with your customers and communicates your brand story.
What I design
Food & Drink Packaging
From sauce bottle label design to jar labels, I specialise in creating packaging for food and drink producers that aligns with branding guidelines and enhances product appeal. My experience spans across everything from artisan producers to larger nationally known brands.
Food and beverage label design and development is a firm favourite of mine. Developing labels for a huge variety of clients in a multitude of finishes is a fun and rewarding process.
Product Packaging
Stand out in any market with packaging that’s designed to captivate. From food and drink to cosmetics and retail, I’ll create designs tailored to your product and target audience.
Retail Packaging
Appeal to customers at the point of purchase with retail packaging that draws attention and encourages action. As a packaging designer who specialises in label design and retail packaging, I can help my customers create visually appealing and effective packaging designs that will set their products apart from the competition.
Whether you’re selling beauty products, alcohol, food or homeware, I’ll design packaging that connects with your customers and fits your product perfectly.
E-Commerce Packaging Solutions
Due to their comparatively lower price point, labels make an awesome alternative to branded boxes and cardboard packaging. They can also be applied to a whole host of off-the-shelf packaging solutions, making them the go-to for smaller businesses with a product to launch in jars, bottles, tubs, or one that requires cost-effective e-commerce packaging design.
I design practical yet eye-catching solutions that ensure your product arrives safely and looks great, whether it’s shipped locally or internationally.
Promotional Packaging
Launch campaigns and seasonal products with innovative packaging that grabs attention. Whether it’s limited-edition designs or packaging for gift sets, I’ll bring your vision to life.
Eco-Friendly Solutions
Eco-friendly packaging design is more important than ever. We can explore sustainable options like kraft packaging and recyclable materials that help reduce environmental impact without compromising on quality or style.
Why work with me?
Tailored to Your Needs
I take into account various factors such as product dimensions, your route to market, branding guidelines, and customer preferences to create designs that are both attractive and functional.
Innovative & Effective Design
Overall, my goal as a packaging designer is to help customers increase sales and brand recognition by creating packaging that is visually appealing, effective, and tailored to their specific needs.
A Personalised Approach
By working closely with my clients, I can help them develop a packaging design strategy that aligns with their overall brand vision and goals.
How the process works
Briefing & Discovery
We’ll discuss your product, branding, and goals to understand your packaging needs and explore creative possibilities.
Concept Development
I’ll present innovative ideas tailored to your product’s requirements, whether it’s labels, boxes, or other packaging solutions.
Design & Artwork
Once we’ve agreed on a concept, I’ll create the final design, incorporating all the key details, finishes, and materials.
Production Support
I’ll deliver print-ready files and can liaise directly with printers to ensure your packaging looks flawless.
FAQ's
Can you help me decide on packaging materials and finishes?
Yes, I’ll guide you through options like recyclable materials, kraft packaging, and premium finishes, ensuring your packaging aligns with your goals and budget.
Do you work with eco-friendly packaging?
Absolutely. Sustainability is a key consideration, and we can certainly explore eco-friendly packaging solutions that are both functional and stylish.
What types of packaging can you design?
I design everything from jar labels and bottle labels to cardboard packaging design, kraft packaging, and bespoke packaging design for various industries.
Let’s create packaging that works for you
If you’re sitting on an idea or you’ve created a masterful artisan product and you want to discuss options in regards to packaging design, labelling, or ideas on how to transform an existing product, then I’d love to get involved.
From homeware products to local food & drink producers, there’s nearly always room for improvement. Contact me today to discuss your project or view all my design services here.